leadership coaching that moves you forward

CLEAR THE FOG FOR THE ROAD AHEAD

You have a hunch what’s making it a big, hairy problem.

You might even recognize patterns that may be limiting your leadership effectiveness.

But breaking long-standing patterns and creating lasting change that moves you forward takes deeper work.

And shifting how you lead in real-time requires real strategy, intentionality and support.

Knowing that the problem exists is one thing. Learning how to successfully navigate it is another.

The real challenge isn’t just one tough decision or one leadership moment—it’s developing the confidence, adaptive mindset, and new tools and showing up differently in high-stakes situations.

Without ongoing support, accountability, and real-world experimentation, you risk:

Falling back into old habits that reinforce the very struggles that brought you here.

Making short-term adjustments that don’t create lasting change in how you lead.

Wasting time second-guessing yourself instead of confidently taking action.

You want a thought partner and accountability ally that challenges your thinking and empowers you to take smart action so you can move forward and build sustainable, thriving success.

1:1 Coaching Partnership:

A multi-session partnership that provides a dedicated, objective space to think through challenges, receive  feedback, and refine your approach for impactful outcomes. Highly personalized and deeply engaging to support your unique needs.

what’s possible —

MAKE TARGETED, STRATEGIC SHIFTS: Turn insights into smart, confident action that yields the success you want.

DELIVER MEASURABLE RESULTS: Develop strategies that work for you. Bring your goals to life while staying true to who you are.

ELEVATE YOUR LEADERSHIP INFLUENCE: Expand your toolkit to refine your communications, navigate complexities, and drive change.

CREATE LONG-TERM MOMENTUM: Build a sustainable, scalable approach to lead with intention and confidence. Enhance your visibility and credibility for the road ahead.

partnership includes —

✓ 10 x 1:1 coaching sessions via Zoom

✓ 1 x intake assessment

✓ Email and text support between sessions (as applicable)

✓ Learning resources (as applicable)

✓ Custom exercises (as applicable)

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“Kay uniquely combines empowering, non-judgmental coaching style, ‘on-the-ground’ employee perspectives, and deep HR expertise working in tech. She intuitively knew which lever to pull based on my needs at the moment and strategically facilitated a process that worked for my specific style of learning. She helped me come up with creative strategies to optimize unrealized opportunities and actionable steps. I was able to approach a very sensitive, politically charged problem in a way that aligned with my leadership values and priorities.”

— CIO, Public Administration

How It Works:

01 / Assess

We’ll take a close look at your current situation, explore the history behind it, and consider your whole-person context—what’s happening in your role, your values, and your personal experiences - as well as the systems surrounding you.

This step ensures we’re solving the right problem by uncovering root causes and aligning your intention with your unique context.

By the end of this step, you’ll have a clear understanding of your leadership challenge and the factors influencing it.

02 / Define

We’ll paint an aspirational vision for your desired future (a.k.a. your BIG goal).

Once you understand the problem, it’s critical to define what success looks like. A clear vision and actionable goals serve as your compass, keeping you focused and motivated throughout the coaching journey.

By the end of this step, you’ll have a motivating vision and specific, measurable goals that bring it to life.

03 / Design

In this step, we’ll design your personalized strategy by identifying the strengths you can leverage and anticipating obstacles that may hold you back.

This step ensures that your plan is actionable, measurable, and tailored to your unique situation, helping you move forward with confidence.

By the end of this step, you’ll have a clear plan that bridges the gap between where you are and where you want to be.

04 / Act & Refine

This is where action meets reflection. You’ll implement the strategy, track your progress, and reflect on what’s working.

As you learn from each step, we’ll adjust and recalibrate the plan to keep you moving forward.

By the end of this step, you’ll have actionable insights from real-world application, a refined and effective strategies, and measurable progress toward your goals.

05 / Move Forward & Thrive

In this final step, we’ll evaluate the effectiveness of your experience, reflecting on what’s worked and what could be improved. You’ll look back to celebrate your progress, determine areas for sustained focus, and develop a long-term plan to maintain and build on your success.

We’ll also identify what support might be needed to keep momentum strong, so that your progress is not only sustainable but also aligned with your evolving goals and aspirations.

By the end of this step, you’ll have a roadmap for continued success and confidence in your ability to thrive forward.

LET'S get you unstuck

Make Progress. Move Forward.

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“Kay’s coaching made a real difference for me. I learned to be myself in interviews, ditching the ‘shoulds’ for what actually matters. It wasn’t about fitting into some ideal; it was about being genuine. I dropped the attachment to outcomes, and surprisingly, confidence just tagged along.”

- VP, GLOBAL DIGITAL COLLABORATION PLATFORM organization

enhancing leadership presence

and advancing career

I got a new job!

discovering purpose

Kay helped me discover one of the most important things someone can do in their life – their ‘why’ – what motivates them and gives them purpose at their core.

“Coaching resulted in a meaningful change in how I spend my time professionally and at home. I am now more fulfilled, content, and purpose-driven in driving my goals and with the things that are most important to me. “

-CTO, GLOBAL SAAS SOLUTIONS ORGANIZATION

REBUIlding LEADERSHIP CREDIBILITY AFTER A SETBACK

I highly recommend Kay for a coach as her contributions have been invaluable to my progress and success.

“Kay’s unique ability lies in her capacity to seamlessly integrate coaching pivots into the foundational structure and narrative of our objectives and sharing mind-opening exercises and prompts. She brings a fresh perspective to our discussions, exploring unique angles and approaches that enrich the coaching experience. “

- DIRECTOR, NON PROFIT ORGANIZATION

You are here for a reason

You’re here because you’re ready for something to shift. Maybe you’re tired of second-guessing yourself, navigating challenges in isolation, or making short-term fixes that don’t lead to lasting change.

You know there’s a better way—but figuring it out alone has only taken you so far.

This coaching partnership isn’t just about solving one challenge—it’s about equipping you with the strategies, mindset, and confidence to navigate the complexities of leadership with measurable results.

To step into high-stakes moments knowing how to show up. To move forward without burning out or compromising who you are. And ultimately, to thrive —on your own terms.

If you’re ready to take action, I’d love to support you.

Hello, I’m Kay Hughes.

Leadership is rewarding—but it can also be incredibly lonely and isolating when the tough calls land on your shoulders.

I’ve worked with many leaders who, despite their success, find themselves feeling stuck and unsure of the next step when dealing with pressure, uncertainty, and complexity.

That’s where I come in.

I help accomplished leaders like you figure out a path forward and take smart actions that finally drive measurable results.

If you want to stop spinning your wheels and start moving forward, I invite you to explore a coaching partnership with me.

take actions that drive results.

Leadership Coaching That Moves You Forward

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FAQ

Leadership coaching is a thought partnership designed to help you navigate leadership challenges with greater clarity, confidence, and impact.
It’s not about advice-giving or quick fixes—it’s a flexible, forward-focused process that equips you with the tools, strategies, and perspectives to lead more effectively.
Unlike training, which teaches predefined skills, or mentorship, which offers advice from experience, coaching is a highly personalized approach. It helps you break through roadblocks, refine your leadership style, and make intentional choices that align with your values, strengths, and goals.
Coaching is a forward-focused, action-oriented partnership that helps you navigate challenges, refine your leadership approach, and take meaningful steps toward your goals.
Unlike therapy, which often explores past experiences and emotional healing, coaching is about unlocking your potential and equipping you with the strategies to move forward effectively.
Mentorship, on the other hand, is built on an experienced professional providing advice based on their own career path. While mentors share wisdom and guidance, coaching is not about giving prescriptive answers—it’s about helping you develop your own insights, make strategic decisions, and build the confidence to lead effectively.
As your coach, my role is to ask thought-provoking questions, serve as a strategic thought partner, provide objective feedback, challenge blind spots, and encourage shifts in thinking that reveal new possibilities.
Coaching creates a dedicated space where you can step back from the day-to-day, think more expansively, and take action that leads to real, sustainable change.
Every leader’s journey is unique. Whether your challenge is influence, execution, decision-making, or relationships, coaching helps you move forward—intentionally and confidently.
Examples of challenges leaders bring to coaching include but not limited to:
Breaking out of constant firefighting – Moving from reactive problem-solving to leading with a clear, strategic focus.
Gaining influence and credibility – Ensuring your voice carries weight, your contributions are recognized, and your input shapes key decisions.
Navigating complex change with confidence – Leading through uncertainty, aligning teams, and sustaining momentum in times of transition.
Managing high-stakes relationships – Addressing tension with colleagues, managing up effectively, and fostering strong cross-functional partnerships.
Setting boundaries without guilt – Creating space for high-impact work while maintaining work-life balance that feels sustainable.
Coaching is a collaborative process, and your engagement is key to making it impactful. The most successful coaching partnerships begin with a leader who is open to new perspectives, ready to challenge their own thinking, and committed to taking action toward meaningful change.
As a coaching client, your role is to:
- Define what success looks like for you and set goals that matter.
- Take ownership of your decisions, actions, and growth.
- Be open to exploring different perspectives, challenging assumptions, and experimenting with new approaches.
- Engage in strategic problem-solving and big-picture thinking.
- Apply insights, tools, and strategies from coaching to real-world leadership moments.
In coaching, you are not expected to wait for answers. Instead, you are stepping into the work, gaining clarity, and making intentional moves that shift how you lead.

about coaching

Choosing the right coach is an investment in yourself and your future. The right coaching partnership should align with both where you are today and where you want to be.
Before selecting a coach, consider these key factors:
- Industry Expertise & Experience: Look for a coach with a deep understanding of leadership within your organization’s unique context. A coach with experience in your industry & culture can better grasp the challenges you face and offer relevant, strategic guidance.
- Credentials & Specialization: A coach accredited by the International Coaching Federation (ICF) ensures adherence to global coaching standards and ethics. Additionally, specialization in leadership development, career progression, and leading through organizational change provides targeted support.
- Understanding of Organizational & Individual Growth Phases: Effective coaching isn’t just about the individual—it must align with the organization’s stage of growth. Whether you are transitioning from a startup mindset to an enterprise-level structure or stepping into broader, more strategic roles, the right coach understands both your personal and organizational evolution.
- Coaching Style & Approach: Coaching is not one-size-fits-all. Some leaders thrive with a highly structured, action-oriented approach, while others need space for deeper reflection and exploration. A strong coaching partnership requires a coach whose style resonates with you.
- Personality & Chemistry Fit: As with any working relationship, trust and rapport are crucial. You should feel comfortable being candid, exploring challenges, and taking risks in the coaching space. I highly recommend interviewing multiple coaches before making a final decision.
If you’re ready to start exploring, I invite you to schedule a call to help you determine if I’m the right coach for you. It’s an opportunity to discuss your needs, your challenges, and how coaching can support your goals. You’ll also get a sense of my approach, and I’ll answer any questions to help you make an informed decision.
I am an ICF-accredited professional coach and a certified Executive Coach through the Hudson Institute of Coaching.
My coaching is informed by a blend of proven methodologies and modalities, including Inner Team Dialogue (ITD), Positive Intelligence (PQ), StrengthsFinder, Leadership 360, and stakeholder interview & assessment techniques.
My professional experience and expertise include two decades as an HR leader and executive advisor in fast-paced, dynamic global environments, helping evolving organizations and their leaders transition to scale.
If you’re facing a specific leadership dilemma and want a simple step to get unstuck, a single-session coaching is a great place to start.
If you’re looking to work through a more complex challenge and want a partner on your side, a multi-session coaching partnership is the way to go. This is for leaders who want to build sustainable leadership habits, navigate ongoing challenges, and make lasting shifts in how they lead.
Still unsure? Let’s talk about where you are right now and which option will serve you best. I invite you to schedule a call.
We are currently offering all coaching sessions via Zoom, so you can be locate anywhere in the world!

about partnering with me

The International Coaching Federation (ICF) is the world’s largest organization leading the global advancement of the coaching profession and fostering coaching’s role as an integral part of a thriving society.
Founded in 1995, its 35,000-plus members located in more than 140 countries and territories work toward common goals of enhancing awareness of coaching and upholding the integrity of the profession through lifelong learning and upholding the highest ethical standards.
Visit coachingfederation.org for more information.
Anyone can call themselves a coach. But ICF Credentialed coaches are professionals who have met stringent education and experience requirements, and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. Additionally, they adhere to strict ethical guidelines as part of ICF’s mission to protect and serve coaching consumers.
Selecting a coach who holds an ICF Credential ensures that you’re working with the best in the industry.
Yes, I am. I hold the ICF ACC credential. I’m also certified as an Executive Coach by a premiere coaching education organization, Hudson Institute of Coaching.

about icf and its credential

start the journey

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